Performance Marketing Manager


Take our performance marketing to the next level and accelerate our growth

About Vitruvian

We’re on a mission to revolutionize resistance training and provide people with a more effective, engaging, and convenient way to workout. We launched our first connected-strength trainer in Nov 2020 and our second-generation product, the Trainer+ in Nov 2021. We’re a relatively new player in the connected-fitness space, with patented technology, VC money behind us, and big ambitions.

The Vitruvian Trainer+ is more than the entire weight room of the gym at home in a compact device. It’s an intelligent, adaptive, digital weight that constantly responds to the way people move.

Using artificial intelligence, the Trainer+ reads the range of motion and speed users are performing an exercise, rapidly adjusting the weight, up to 50 times per second. Both challenging and supporting people to maximize each rep while also acting as a spotter.

Delivery up to 200kg/440lbs of resistance and paired with the Vitruvian app, users have access to 200+ exercises, classes curated by world-class fitness coaches, 4-12 week goal-orientated programs and data tracking and performance insights. In a device that slides under a bed or couch when not in use.

Global from day one, we’re looking for talented individuals to join our growing team.

About the role

The Performance Marketing Manager will develop and own the strategy, innovation, execution, and growth of our performance marketing program, inclusive of all existing channels and strategic expansion into new channels.

What You'll Do

• Own and continually refine a best-in-class performance marketing engine.
• Develop a robust, sophisticated, multi-year performance marketing strategy.
• Lead performance marketing efforts across digital channels such as paid social, paid search, SEM, native, affiliate, and more.
• Oversee the planning, development, and execution of a large and growing performance marketing budget.
• Establish and manage day in and day out testing-and-learning plans to continuously optimise media investments.
• Foster a culture of ROI, data-driven decision-making, and organisational excellence.
• Establish success metrics and allocate resources to optimise performance and growth.

What we're looking for

We are looking for a passionate, high-performing performance marketing leader to lead the acceleration of their best-in-class performance marketing engine. Someone who lives and breathes Performance Marketing and has a solid foundation in paid social (Facebook, Instagram, TikTok) and SEM.

An enthusiast for embracing the different opportunities & challenges that come with working across a hypergrowth, global company. A stickler for details and love a good spreadsheet – someone who is comfortable with numbers, statistics & analysing large amounts of data to identify trends, optimise campaigns, forecast & make decisions.

The ideal candidate will possess proven experience setting a bold vision, creating a comprehensive strategy, executing with excellence, using complex data to achieve success, and fostering an environment of continuous improvement. In this role, you need to be hands-on — no task is too small or too big. In addition, you will have:

• 5+ years of experience in digital performance marketing managing significant budgets.
• Forward-thinking performance marketing strategist, up to speed on the latest trends in the industry.
• Worked with creative teams to ideate, optimise, and developed persona-based creatives at scale across multiple markets.
• Experience owning sophisticated reporting and KPI dashboards throughout the marketing funnel.
• Experience within a high-growth organisation, ideally coming from a company selling highly considered premium products in a DTC or eCommerce environment.
• A strong desire to execute, drive impact, and demonstrate urgency with projects big and small.

Vitruvian Benefits

Vitruvian is focused on building a team of talented individuals who are empowered to do the best work of their careers and have a whole lot of fun doing it. We have a hybrid working environment with core teams in Melbourne, Perth, and LA with others working remotely across Australia, the USA, the UK, and Europe.

We Offer:

  • Competitive salary: We might be a start-up, but we pay competitively.
  • Flexible Working Hours & Location: We support the best talent wherever they may be.
  • Ergonomic Office Environment: Sit/stand desks, high-quality screens, and ergonomic chairs.
  • A Fit & Healthy Environment: We encourage our entire team to know and experience the product intimately. We offer everyone a complimentary Vitruvian Trainer and All Access Membership.
  • Annual Company Getaway: While this hasn’t been possible to date, we can’t wait to make this happen!

How to apply

If you are ready to be part of this revolutionary product and passionate company that is global and growing, APPLY NOW! We want to learn all about you! Please submit a cover letter outlining how you are the perfect fit for this position along with your current resume to

Application form