Strength Training Trends 2024: Jon Gregory, Founder and CEO of Vitruvian, Shares His Insights

Buckle up, fitness aficionados. Well To Do recently interviewed our CEO... and it went pretty well, if we don't say so ourselves.

Let’s dive in. 

In the interview, Jon shed light on our unwavering commitment to revolutionizing the fitness landscape. 

His message was clear: we're not here to chase trends, we're here to deliver results.

“Vitruvian is an innovative, connected fitness machine that operates by algorithms that constantly respond to the way you move. The machine is easy to set up and essentially packages the gym weight room in the form of a slim, carbon fiber platform that can easily slide under a bed. 

Using revolutionary AI technology, this virtual personal trainer adjusts the weight to individual users in real-time, loading and deloading the optimal resistance without the need for a spotter. 

The result? An effective, time-savvy workout that can easily fit into your lifestyle.”

All truth. The Trainer+ isn't just another piece of equipment; it's an innovative powerhouse, constantly learning and adapting to push you further, not just harder. 

Forget fads and quick fixes. Jon says “With Vitruvian, we know strength training gives people the best results. Having that paired with AI and technology helps them track their progress, access classes, connect with the community and stay accountable.”

That means real progress, not empty promises. We’ve done the research and we’ve put in the work. 

But as Jon reiterates, it's not just about the tech; it's about the network that empowers you. Train with friends, challenge yourself against others, and connect with expert coaches – all within the Vitruvian ecosystem. 

That’s what it’s all about. Community. 

And when it boils down to production, we pour our passion into crafting exceptional products. Jon echoes that belief by saying “Our model is to focus on building the technology that allows people to train more efficiently, effectively and conveniently. 

Simplifying that, our goal is results, and we are the provider who enables them.”

Indeed we are.

Jon also mentions that with new features like community, competition, and coaching integration on the horizon, we're constantly evolving to elevate your fitness journey. 

To sum up the interview, Well To Do asked “What consumer trends are you most excited about in 2024 & beyond?”

To which Jon replied “The trend that is most exciting for Vitruvian is the continued importance of strength training in every aspect of life. From youth and athletes using it to get better at their chosen sport to aesthetic motivations to older guys like me who want to keep up with the kids and people like my mum who are looking to build muscle mass for injury prevention.”

We certainly stand by his answer. Much as our machine packs some pounds, Vitruvian technology is designed to benefit everyone. Whether you’re a seasoned athlete or just getting started, the Trainer+ is made for you, your fitness level and your goals — thanks to the way it reads your capabilities and delivers you with the perfect workout every time.

So, are you ready to forge your future, rep by rep? Join the Vitruvian movement and unlock your full potential.